How do I keep reviews coming in all year?
Short answer
Ask for a review at the same trigger point after every job, automatically, rather than relying on staff to remember. Space requests out, follow up once if there is no response, and track the volume by month so gaps get caught before they show up on your listings.
Before you start
- A defined trigger point after each job to send the request.
- Automated messaging set up for review requests.
- A record of review volume by month to track trends.
- A follow-up sequence for customers who do not respond the first time.
Step by step
- 1
Pick one consistent trigger point
Send the request right after job completion or final payment, every single time.
Consistency turns review requests into a system instead of something staff forget.
- 2
Automate the send
Trigger the request automatically from job completion rather than a manual reminder.
Manual processes fail during busy weeks, which is exactly when volume matters most.
- 3
Keep the ask short and specific
One clear message with a direct link, no long explanation needed.
Friction in the request is the biggest reason customers do not follow through.
- 4
Follow up once if there is no response
A single reminder a few days later, then stop.
One follow-up recovers a meaningful share of reviews without annoying customers.
- 5
Track volume by month
Watch the number of new reviews each month, not just the overall rating.
A slowing pace warns you of a problem before your listings look outdated.
- 6
Review the trend quarterly
Compare review volume against job volume to see if the ask rate is slipping.
Growth in jobs without growth in reviews usually means the automation broke somewhere.
What good looks like
- Review requests go out consistently without relying on memory.
- Review volume stays steady across slow and busy seasons.
- Drops in review flow get caught and fixed quickly.
- Review sites and search listings stay current year round.
Common mistakes
The ways this goes wrong in marketing, and what to do instead.
Relying on staff to remember to ask›
Requests get sent during slow weeks and forgotten during busy ones.
Do this instead: Automate the review request to trigger from job completion every time.
No follow-up for non-responders›
Most customers never respond to the first message and no one sends a second.
Do this instead: Add a single automated follow-up a few days after the first request.
Only checking the star rating, not the pace›
A steady rating can hide a review flow that has slowed to almost nothing.
Do this instead: Track new review volume by month and compare it against job volume.
Frequently asked
5 questions about keep reviews coming in all yearRelated guides
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