How do I know which ads are actually booking jobs?
Short answer
Connect the ad click to the booked job by carrying campaign data into the contact record and using a tracking number for calls. Then report cost per booked job by campaign instead of cost per click, and move money toward what produces revenue.
Before you start
- Campaign links that carry tracking parameters.
- A tracking number for ad traffic.
- Job values recorded when work is won.
- Monthly spend by campaign.
Step by step
- 1
Tag every ad destination
Campaign parameters on every link so the landing page knows where the visitor came from.
Without tags the traffic is anonymous the moment it lands.
- 2
Carry the tag into the contact
Hidden form fields store the campaign on the record permanently.
Attribution has to survive the handoff from browser to CRM.
- 3
Use a tracking number for calls
Ads get their own number so phone conversions are attributable too.
In the trades, most ad conversions are phone calls.
- 4
Record job value on wins
The number that matters is revenue per campaign, not leads per campaign.
Cheap leads from the wrong campaign look great until you check the jobs.
- 5
Report cost per booked job
Spend divided by jobs won, per campaign, next to average job value.
That single ratio decides where the next dollar goes.
- 6
Reallocate monthly
Shift budget toward the campaigns producing profitable work and cut the rest.
Attribution is only worth building if it changes the budget.
What good looks like
- You know cost per booked job by campaign.
- Phone conversions are attributed properly.
- Budget follows revenue instead of clicks.
- Underperforming campaigns get cut quickly.
Common mistakes
The ways this goes wrong in marketing, and what to do instead.
Judging ads by clicks›
The cheapest clicks routinely produce the worst jobs.
Do this instead: Report cost per booked job and revenue per campaign instead.
Ignoring phone conversions›
Your best campaign looks dead because everyone called instead of filling in a form.
Do this instead: Give ad traffic a dedicated tracking number and attribute those calls.
Changing budget weekly›
Small samples produce loud noise and panicked decisions.
Do this instead: Give campaigns enough volume, then review and reallocate monthly.
Frequently asked
5 questions about track which ads book jobsRelated guides
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