How do I keep business texting compliant in TactStack?
Short answer
Register your number for business messaging, collect written consent on every form and booking page, identify your business in the first message, honor opt-outs automatically, and text only during reasonable hours. Compliance is also deliverability: carriers filter senders who skip these steps.
Before you start
- Business legal name, address, and tax ID.
- Consent language on every form and booking page.
- A privacy policy on your website.
- Sample messages you intend to send.
Step by step
- 1
Complete carrier registration first
Submit your business details and message samples, and wait for approval before sending volume.
Unregistered traffic gets filtered silently, which looks like customers ignoring you.
- 2
Collect consent where the contact starts
Add a clear checkbox and sentence on forms, booking pages, and chat that explains what you will send.
Consent has to be provable, not assumed.
- 3
Identify yourself in the first message
Lead with the business name so nobody wonders who is texting them.
Unknown senders get reported, and reports hurt delivery for everyone on your number.
- 4
Make opting out effortless
Include stop instructions on promotional messages and let the platform process opt-outs automatically.
One ignored stop request can put your whole number at risk.
- 5
Respect quiet hours and time zones
Keep promotional sends inside normal daytime hours in the recipient's local time.
A 6am promo generates complaints, not jobs.
- 6
Keep the paper trail
Store the source, date, and wording of consent on the contact record.
If it is ever questioned, the record is your defense.
What good looks like
- Messages deliver instead of being filtered.
- Consent is documented on every contact.
- Opt-outs are honored without anyone remembering to do it.
- Promotional sends stay inside safe hours.
Common mistakes
The ways this goes wrong in communication, and what to do instead.
Texting purchased lists›
No consent, immediate complaints, and long-term damage to your number.
Do this instead: Only text contacts who gave you permission through your own forms or conversations.
Blasting a promo to every contact›
Service consent is not marketing consent, and the complaint rate proves it.
Do this instead: Segment marketing sends to contacts who opted in to promotions specifically.
Manually re-adding someone who opted out›
It is the fastest way to a complaint you cannot defend.
Do this instead: Treat opt-out as permanent unless the customer re-subscribes themselves.
Frequently asked
5 questions about keep texting compliantRelated guides
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